Introducing CFO Made Easy

I am so EXCITED to introduce you to CFO Made Easy.  

In 2011 I took the leap to officially become a certified co-active coach. In August, (after I completed certification) I was asked by a fellow coach,  “are you going to combine your experience as a CFO and coach to support entrepreneurs?” I thought about it for a few weeks and said to myself, WOW, what an opportunity for me to passionately support a community of entrepreneurs.

While on my journey of coaching I worked with a coach that helped me define one of my creative, strong loving values, an “Italian family connection” . I have found throughout my life I have been surrounded with a community of people.  Be it family, co-workers, employees, customers, business colleagues and friends.

My most recent community has been with fellow coaches and leaders that live life on purpose, with passion and zest . . that are making a difference. So my community is similar to an Italian family (yes, I actually have an Italian family on my mother’s side) who speak from their heart, are passionate and love life.

Who am I you ask – Debbie Rosenfelt the founder and Chief Heart Officer of CFO Made Easy. My professional experience has been in the world of finance as a CFO or Controller for the last 28 years. 

What does CFO stand for and what do we do? 

A Chief Financial Officer and a Controller is someone who is responsible for the accounting and finances of a business.  I have primarily worked for and with CEO’s of small to medium sized privately held businesses ranging from $10 million to $35 million in revenue.

When I was hired I would go into a company, investigate, clean up and create a system with structure that would be simple and easy for the business to maintain.  Somehow I always attracted companies that did not have an organized finance and accounting system.

I always enjoyed creating something new, that was simple and easy to maintain.

So from that inquiry in August I asked myself, why not create a business based on what I am passionate about and love to do, coaching and finance . . oh yeah, and make it easy.  Easy because I see entrepreneurs and business owners struggle with the feeling of overwhelm, fear and frustration managing the heart of their business. 

The heart of a business is finances, and the key is to create a solid, organized foundation.

Recently I have heard painful stories from entrepreneurs ,  “I don’t know if I am going to have enough money to pay all my bills.”  “I don’t know where I stand with cash.”  “I don’t know if the business has a profit or loss. “ “ I’m not sure if revenue is properly recorded.”  Or “I feel overwhelmed, I don’t know how to keep track of everything, am I doing this right?"

As I would listen to their stories I thought, there must be other business owners and entrepreneurs who are having the same painful conversation.  Who do they have to talk to and ask?

Then I thought, what if I create a community and support entrepreneurs and business owners with letting go of the fear, overwhelm and relieve the feeling and thinking “am I doing my business finances “right”. And with the support, educate and share how working with your business finances can be easy.

So HELLO world of entrepreneurs and business owners . . . CFO Made Easy was sparked from an inquiry and I am igniting the idea . . NOW. . right now.

What can you do, I am going to ask you to step into entering each day with a mindset that is eager to learn, is not afraid of making mistakes and unleash your desire to grow.   Place the overwhelm, and the fear aside . . . leave being “wrong” outside the front door and give yourself permission to be with where you are, with the heart of your business and join our community and share with me how you would like support, and what you need to build a solid organized financial foundation.

So get ready for a warm, passionately supported heartfelt ride with your Chief Heart officer, Debbie Rosenfelt, and CFO Made Easy.

I look forward to connect with you and support you, with embracing the heart of your business.

Happy Passionate 2012!

Post questions, inquiries, and what you need and want for support below to connect with me.