You are, you are a CEO!!!

I was really surprised to hear an underlying message this past week.   Entrepreneurs aka small business owners do not believe or consider themselves a CEO.  So to serve you with a kick in the arse my dear small business owners, I am placing a Kibosh on that idea right now.

First, what is a CEO - The Chief Executive Officer aka Entrepreneur, aka business owner, aka YOU, who owns the business is a CEO.  Based on Wikipedia's definition, a CEO is the highest ranking officer in charge of total management of an organization.  Well, it just so happens that you wear, hold and carry all the hats for your business also known as an organization.

So, YOU who owns your business, aka business owner, aka Entrepreneur, aka CEO, you are the highest ranking officer in your business and YOU are in charge of total management of your business, which too is an organization.  Are you following me here?

All CEO's, Entrepreneurs, business owners and YOU who owns your business needs a CFO.

Now, let's go one step further, what is a CFO - The chief financial officer (CFO) is traditionally viewed as a financial gatekeeper, a strategic partner and advisor to the CEO, that's you.

The CFO primarily is responsible for managing the financial risks, financial planning, record-keeping, analysis of data as well as financial reporting to the CEO. Primarily, CFO's create a roadmap of the financial position of the business.

Now as the CEO aka Entrepreneur, aka business owner, aka YOU, who owns the business, started this great adventure because you love doing what you do, right?  and you're really good at it too, right?  Well, I ask you this, what don't you know about the heart of your business, and how do you know what you don't know about the heart of your finances?  And, what do you need to know? 

Such a puzzle isn't it?  Yet the facts are, it is a puzzle if the heart of your finances is not organized.  How are you suppose to know, what you don't know if the heart of your business finances are not organized?  How do you grow your business if you don't have a financial map?

Here's what you need to know as a CEO of your business - You need to know where you have been, where you are now, and where you want to go.  What you don't know renders you powerless.

So you’re next steps: create a financial foundation, organize your finances, setup QuickBooks, so you know where you have been for 2011, know where you are now for January 2012, (it is Jan 30) and create a financial projection for where you want to go for the balance of 2012 and beyond.  

CFO Made Easy provides compassionate support that transforms financial fear into financial power.

What is your next step for turning financial fear into financial power?

Share what your next steps are at d.rosenfelt@cfomadeeasy.com or leave a comment below.

Warmly -

Debbie Rosenfelt

Chief Heart Officer