Showing posts with label Entreprenuers. Show all posts
Showing posts with label Entreprenuers. Show all posts

Monday, April 22, 2013

WHAT ARE THE TYPES OF ENTITIES

Super EXCITED right now.  Just completed an interview today with Cindy Ashton at Speaker Stardom to support her peeps on creating a solid organized financial foundation.

I went through six of the seven steps of the "How to Be Your Own CFO" 
(Click on the above link to grab your own copy.)
I thought why not share it with those who want to start a business, or who are currently in business  and want to create a solid organized finanacial foundation and gain a CFO's perspective to learn what you need to support a thriving business.

Ready, for creating a solid organized financial foundation?
Step #1  Create an entity:
So What are the types of business entities?
There is no one perfect choice for any business. You must determine which of the options best fits both your current needs and your business plans. Some of the things you’ll consider include:

• The cost and complexity of creating and maintaining the business structures
• Your current income tax situation
• The potential risks and liabilities of your Business
• Your investment needs and income projections

The different business structures include:
Sole proprietorship

• General Partnership
• Limited Partnership
Limited liability company (LLC)
S-Corporation
C-Corporation

I will provide information on the three highlighted in red since I have personal experience with the three. 
The Sole proprietorship is the most common form of structure in the US for one-person businesses. You don't have to register with the state, pay annual state fees, nor do anything else special other than obtain the required business licenses. You are the business; and while this generally makes paperwork much easier to do, remember that you may end up paying more in taxes with this default option, and you'll be personally liable for all business debts and obligations.

The pros - it's easy and simple, you just need a business license, and of course a separate bank account and business credit card.

The con's - You may end up paying more in taxes and you'll be personally liable for all business debts and obligations.

Limited Liability Companies (LLCs) were a gift to small businesses. Not only are they less formal structures than corporations to manage, they provide their shareholders with the liability protection of corporations and the flexibility of deciding how the business will be taxed.

By default, a single member LLC will be taxed as a sole proprietor and a multi-member LLC as a partnership: the profits or losses will flow through directly to the members. However, you can elect to have an LLC taxed like a Corporation, either C or S. With these tax elections, you get all the benefits of being taxed as a corporation together with the greater simplicity of managing a less formal structure.

Although an LLC does not require the same formal paperwork as a corporation, bear in mind that the liability protection of the company is based upon the fact that it is an entity separate from its owners. To prove that this is the case, the company must be run professionally. All professional organizations document decisions; so don't forget the paperwork altogether.
The pros - LLC's provide their shareholders with the liability protection of corporations.
The con's - Single member LLC's will be taxed as a sole proprietor and a multi-member LLC as a partnership: the profits or losses will flow through directly to the members.

Corporations (S Corp and C Corp) Unlike partnerships and sole proprietorships, corporations are independent legal and tax entities. From both a legal and tax perspective, the company is completely separate from the people who own, control, and manage the company.
The primary difference between an S-corp and a C-corp is how the profit or loss of the corporation is handled.
The C-corporation pays income taxes in its own right. Shareholders of the C-corp pay taxes only on what they take out of the corporation in the form of salaries, bonuses or dividends. The S-corporation, on the other hand, may pay some state and local tax in its own right, but it is primarily a pass through entity, passing the net income or loss to the individual shareholders/owners, who report it on their personal taxes.
A C-corporation exists only in law. Like an individual, it can incur debt, own property, sue and be sued. It files taxes as a separate entity (like an individual) and continues its existence despite changes in ownership or management.
Perhaps the best aspects of a C-corporation are the large number of tax deductions that can be taken and the range of benefits that can be offered..
There are only three ways to get money out of a C-corporation prior to dissolution:
1. as W2 wages;

2. as a dividend, which is a distribution of profit which has been taxed at the corporate level, then is taxed again at the individual level;

3. as a loan, preferably to another entity that will use the money for other investments.

An S-Corporation is a legal entity that is designed for small businesses, where the owners typically need most of the money earned to pay for living expenses. The IRS allows the shareholders of an S-corp to take money out of the corporation two ways:

- as W2 wages, with the attendant payroll and income taxes;
- as a distribution, with attendant income taxes only. No payroll or self-employment tax is owed on this money

The pros - An S corporation, or S corp, lets you avoid self-employment taxes or equivalent payroll taxes on some of the profits you take out of the business.  Often times, in fact, an S corporation saves a business owner thousands of dollars a year in self-employment or payroll taxes. 

The cons - There are restrictions on how distributions are split among shareholders; and unlike C-corporations, there are severe restrictions on who can hold the shares of an S-corp.

Should I form an LLC (Company) or Corporation?

Let’s assume that you’ve decided limiting your personal liability and saving money on taxes is a good idea. Now, you have two main choices – form a Corporation, which is the more familiar approach, or try out the new streamlined Limited Liability Company (LLC). Which do you choose?
Like anything, there’s no one "right" choice. However, there are a few guidelines you can follow.

When an LLC might be a better choice


The LLC is simple and flexible, and therefore makes the better choice for most small businesses. It also combines the liability protection of a corporation with the flexibility of deciding your tax election. This is especially useful if your business will hold real estate that is increasing in value. You certainly want the liability protection in case you are sued by a tenant. However, in a C-corporation, when the property is sold the gain will be taxed as ordinary income at the prevailing tax rate for the corporation. If the gain is significant, this rate can be quite high. Moreover, if the gain is distributed to the shareholders in the form of a dividend, the proceeds will be taxed again at the individual level. In an LLC taxed as a partnership or sole proprietorship, the gain will flow down to the members as passive income to be taxed as long term capital gains without payroll or self-employment tax or double taxation.
This is just a brief overview of a few choices.  I recommend you have many a conversation with your CPA, or contact Legal Zoom to ask questions to help you understand which entity will be right for you and your business.

The more time you spend on research and learning, the more informed you will be.  Repetition, repetition, repetition is my motto and it's how we learn and absorb new information.  Ask plenty of questions and do not take any answer for granted.
Another great resource for you to learn about entities is:

Questions??? Reach out to me at d.rosenfelt@cfomadeeasy.com.
Warmly -
Debbie Rosenfelt
Chief Heart Officer

 
 
 

ARE YOU DARING GREATLY?

Have you heard about Brene' Brown's book, "Daring Greatly'?

I have been reading it every day for the last month soaking in every word.  I watched and listened intently to her wisdom when she was on Oprah's Super Soul Sunday a few week's ago.  I am exstatic to be going to see Brene' in Seattle this Wednesday night. 

Can you tell, I am truly moved by her work?  Why, she has easily put language to feelings I have felt the majority of my life, yet did not know how to articulate.  I feel seen and heard by Brene' and she doesn't even know who I am. Yet she understands my human needs, our human needs, to be seen, heard and valued.  She gives us a language that describe experiences that we've all had.  She gives us a language to understand more fully and deeply what we already knew, yet did not know how to express.
 
She speaks to vulnerability, shame and guilt and shares how to lead while being vulnerable without using shame. Powerful!!  
 
If you have not yet purchased the book, I HIGHLY recommend it. "Daring Greatly" by Brene' Brown  For every leader, CEO, senior manager and parent.  Daring Greatly teaches how to take life to the next level.
 
I am sharing the leadership manifesto below as my heart sang when I read it.  .
it speaks to brilliant heartfelt leadership.
 
You can get a free down loadable copy from her site Brene' Brown's "Leadership Manifesto"
 

"The Daring Greatly Leadership Manifesto"  by Brene Brown

To the CEO’s and teachers. To the principals and the managers. 
To the politicians, community leaders and decisions makers.
We want to show up, we want to learn, and we want to inspire.
We are hardwired for connection, curiosity, and engagement.
We crave purpose, and we have a deep desire to create and contribute.
We want to take risks, embrace our vulnerabilities, and be courageous.

When learning and working are dehumanized – when you no longer see us and no longer encourage our daring, or when you only see what we produce or how we perform – we disengage and turn away from the very things that the world needs from us: our talent, our ideas, and our passion.

What we ask is that you engage with us, show up beside us, and learn from us.

Feedback is a function of respect; when you don’t have honest conversations with us about our strengths and our opportunities for growth, we question our contributions and your commitment.

Above all else, we ask that you show up, let yourself be seen, and be courageous. 
Dare Greatly with us.

Powerful, isn’t  it?

As a leader, manager or as a parent, how do you dare greatly?

Warmly -

Debbie Rosenfelt
Chief Heart Officer

 

Wednesday, February 20, 2013

Leadership Lessons from the Ant


I was given an invaluable gift this week by a fellow leader, entrepreneur, businessman, husband, father, Elder who has this quiet grounding presence. I so appreciate the gift my heart shouted, share, share, share with other leaders, entrepreneurs and business owners. The gift, the Maxwell Leadership Bible by John Maxwell.  The book shares lessons of Leadership from the word of God.  So over the course of time as a story or insight speaks to me, I will pass it on and share it with you in this blog.

If you enjoy what you read, please share it with someone that you think could benefit from giving this a read.  I'd be ever so grateful if you did.

What spoke to me from "Leadership Lessons from the Ant" was the very first sentence - "Do you want to make a difference?"  My eyes lit up, my heart jumped and my mind shouted from the roof tops a resounding YES. 

How about you? Do you want to make a difference?  Then pay attention to the metaphor of the ant.
Leadership Lessons from the Ant
It's amazing that one of the smallest of God's creatures can become one of His greatest teachers.

A - Attitude of Initiative
Ants don't need a commander to tell them to get started.

N - Nature of Integrity
Ants work faithfully and need no outside accountability to keep them doing right.

T - Thirst for Industry
Ants work hard and will replace their anthill when it gets ruined.

S - Source of insight
Ants store provisions in summer.

If we consider and learn from the ways of the ant, we can grow wise.
(The Maxwell Leadership Bible by John Maxwell - Page 770)

As you read this, what glean of insight sparked inside of you? 

Are you curious to learn more about you?  Quietly ask yourself these questions, then journal and discover.  Do you have an attitude of initiative?  Are you faithful to yourself?  With your business or job?  Are you thirsty for support?  Do you have insights yet ignore them?
I know you have it in you to dive deep.  Be curious about self discovery to open and expand your heart with self acceptance.  YOU are UNIQUE and you are here to share your UNIQUE gift of you.  When you uncover what is hiding underneath your beliefs, you will unearth what is driving you in your life, business/job and finances. 
Warmly -
Debbie Rosenfelt
d.rosenfelt@cfomadeeasy.com

Friday, September 14, 2012

FRIDAY'S STORY TO INSPIRE - The Great Challenge of Life


Today's story to inspire is from Jim Rohn who shares a bit of wisdom - YOU count.  You matter. It takes you, no one else but you to choose what you want. 

How does this apply to business, and finances?  read on . .  enjoy!

The Great Challenge of Life

Here's the great challenge of life - You can have more than you've got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are.

Somebody once said if you took all the money in the world and divided it among everyone equally; it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads - unless you change how you are, you will always have what you've got.

The marketing plan won't do it. It's a good plan but it won't work without you. You've got to work it. It is the human effort that counts. If you could send a sales manual out to recruit - wouldn't that be lovely? The major thing that makes the difference is what YOU do.

In order to have more, you need to become more. The guy says "If I had a good job I would really pour it on, but I have this lousy job so I just goof off." If that is your philosophy, you are destined to stay there.

Some people say if I had a lot of money I would be really generous, but I don't have much so I'm not generous. See, you've got to change that philosophy or you will never have "the lots of money." Unless YOU change, IT won't change.

Amazingly, however, when we throw out our blame list and start becoming more ourselves - the difference is everything else will begin to change around us.

Jim Rohn
1930-2009, Author and Speaker
www.jimrohn.com 


What spoke to your heart about this story?  What spoke to your head?  What ever challenges you have in life around finances, it will take YOU to step up and choose to want to do it differently.  There is no magic formula, no magic pill, or magic wand it just takes you.
What's stopping you with your finances?  Business or personal?  How do you know what you don't know?  Start asking questions. Start asking for help. It's that simple, it's that easy.
I would love to be your financial coach,  are you ready?
Please share your comments below and share this blogpost with your friends and colleagues.  I am here to support you with moving forward.  d.rosenfelt@cfomadeeasy.com
Warmly -
Debbie Rosenfelt
Chief Heart Officer

Friday, August 31, 2012

FRIDAY'S STORY TO INSPIRE - Are You Guarding A Concrete Slab?


Happy Friday . . Today's story to inspire is a thinker . . . this can be applied to anything, even business finances and personal finances.  How??  Read and I will share a couple of examples after the story. .

Are You Guarding A Concrete Slab?

There was an army barracks that had on its duty roster 4 soldiers to guard at all times a concrete slab in front of the barracks. The soldiers changed shifts guarding the slabs for many years. Different commanders came and went and the tradition continued.

After many years, a new commander was assigned to the barracks. Amongst the things he did was asking why things were done the way they were. When he asked why soldiers were guarding the slab, he was told, "We've always done it this way. It's our tradition. Our former commanders instructed us to do that."

The commander was adamant on finding out why. He went to the archives to look for answers and he came across a document that had the explanation. The document was very old.  It had instructions written by one of the retired commanders who had even passed away.

The new commander learnt that over 80 years ago, the barracks wanted to build a platform where events could be performed. When the concrete slab was laid, wild animals walked over it at night before the slab would dry. The soldiers would fix it the next morning but when evening came the same thing would happen. So the commander ordered that 4 soldiers should guard the concrete slab for 3 weeks to allow it to dry. The following week the commander was transferred to another post and a new commander was brought in. The new commander found the routine and enforced it and every commander that came did the same. Eighty years later the barracks continued guarding a concrete slab.

What beliefs, attitudes, traditions have you carried on that were relevant to certain people or a certain time and they are still being carried out by you? Is your opinion about yourself, people of a different race, the opposite sex, certain business opportunities, new products etc obsolete? Question the status quo.

Sandras Phiri

I told you it was a thinker . . . how are you guarding a concrete slab? 
 
Are you managing cash by going online every day?  Or do you have a system in place that supports you with consciously planning cash for business or personal finances?  During hard core crunch times, do you react or respond, because "that is the way you have always done it?"

Ask yourself, what needs to change? What needs to be looked at from a fresh perspective so an old belief pattern stops?  Can you see how the "concrete slab" is an old belief?

Here is today's action plan - Jot down one or two areas in your finances, business or personal that you want to change.  For example, create a check register in excel  (I offer a 12 month check register) and start tracking your cash.   What are the recurring charges on your credit card statement that has been on there for months or years and your not using? Start monitoring utility bills to see how much your using and spending.  Is usage going up? Are there inconsistencies? Check it out.  Create a spreadsheet to compare the costs sided by side for a rolling 12 months. What do you see?

If you want help, reach out and ask. If you believe that you can figure it out, yet everything stays the same, it's time to ask yourself - How is that working for you?  Stop watching the concrete slab and make a change to move forward. I woud love to support you with moving forward.
Have a questione-mail me at d.rosenfelt@cfomadeeasy.com

Supporting you with moving forward.

Warmly -

Debbie Rosenfelt
CFO Made Easy

Friday, August 24, 2012

Friday's Story to Inspire - Good or bad . . right or wrong .


"A mistake is simply another way of doing things." ~ Katherine Graham
 Children are often told that they are good or bad when what is meant is that their behavior is seen as pleasing or not pleasing.  When the idea of being good and bad is planted deep into consciousness at an early age, it leads to a belief that we have two parts, one good and one bad.  such a belief divides us against ourselves.  f we believe that we are half bad, we cannot really believe that we are one with Divine. This causes major conflicts, the symptoms of which are guilt, shame and a feeling of being unlovable.
The now-famous Dr. Albert Ellis, a pioneer in the field of cognitive therapy, eloquently stated, "We are always doing the best we can, given that we know what we believe."  Believing this invites us to easily understand why we behave the way we do and why change is often difficult.  Many years ago, this insight led me to the realization that I am neither good nor bad; I just am.  we are all beings acting in accord with what we know and believe.  The good news is that we can and will change what we know and believe, and we will always act accordingly. "Change your thinking, change your life" is much more than bumper-sticker wisdom.  by  Bob Luckin

As you read today's story to inspire what thoughts came up for you?  How can you internalize this concept to allow yourself to move forward in your business? In your life?  What if there was no "good" or "bad", "right" or "wrong". From my perspective we make choices.  A choice is a choice, not a label.  Why do we feel we need to label ourselves or others?  Labeling sets our world to make us feel ok about ourselves.  When in fact we are ok exactly as who we are, (without the labels) and where we are in any given moment.
I can understand how this may be a stretch for you, yet I invite you for one day, to remove  "good" and "bad", "right" and "wrong" from your vocabulary . .and just allow what shows up to be.
For example, when working on your business or an area of your personal life something does not go the way you planned, step back and say, "wow, that is not what I expected", then let it go, move forward.  There still may be the urge to label it as "good" or "bad", "right" or "wrong' yet just notice what you learned and the feeling you were left with.  this is allowing . . allowing you to be with where you are in that moment.  Notice and let go of the "label" and just be.
This is just another way of doing things in business and in life.  Because YOU are the CEO and CFO of your business and of your life.

Warmly -

Debbie Rosenfelt
CFO Made Easy  

Tuesday, August 14, 2012

BABY STEPS - STEP 3 OF A 4 STEP ACTION PLAN FOR MANAGING CASH

"Gross revenue means nothing if, at the end of the day, you have no operating cash." ~ MIKE MICHALOWIZ

For a good twenty plus years, I managed cash daily, weekly, monthly and quarterly at the privately held companies I worked for.  Consistently working cash flow so we were prepared for anything.
Step three for managing cash is using a 52-week cash flow projections.
This is a 52 week spreadsheet that tracks cash receivables coming in and cash payables going out. Cash Receivables are listed at the top. You can create a variety of categories for cash coming in.  Examples, receivables from various areas of the business, coaching, products,, events, and seminars, etc.  Cash going out categories, inventory, then list your various vendors if that is how you want to track purchases. Commissions, payments to contractors, weekly or bi-weekly payroll, plus normal monthly expenses, rent, utilities, electricity, natural gas, phone, internet, water, lease payments, car payments.  The 52 week cash flow spreadsheet is a cash story book, it tells you where you have been, how you performed and the variances that have occurred, which will allow you to realign how you are managing cash.  At the end of the spread sheet it tells you if there is lots of cash left over for the following week, or not enough to cover you, so then you can plan to borrow or adjust what will go out.
You can purchase the weekly cash flow management tool to your right for $225, equal to $4.33 a week, which is equivalent to less than one Vente latte.
Why manage cash weekly? This is the path that provides knowledge and direction for your financial goals for your business and life. This is a tool used to see where you are and where you are heading at all times. Knowledge is power. Mapping out cash coming in and going out weekly, allows you to see and plan what is needed.
A question I am constantly asked - Why do I need to manage cash flow daily when I use QuickBooks.?
Great question - the answer - CASH is KING. Cash is worked daily, weekly, monthly, and quarterly.  Cash is the lifeblood of every business. If you don't manage the cash coming in from accounts receivable and going out, accounts payable you run the risk of putting yourself out of business.  When you don't manage sales and accounts receivable you run the risk of missing income. (See previous post ) If you are not managing your expenses. i.e. accounts payable you can run the risk of negative circumstances where you have to scramble.  The numbers are only information, with that information, you make choices and decisions how to move forward.
Business's fail with poor cash flow management, so why run the risk?
As I have shared in earlier posts, create that new muscle, a new habit and learn how to work your cash flow differently.  Cash happens right now, in this very moment when you receive a payment or are purchasing goods or services. Working cash daily and weekly forces you to look at and plan.  You are the CEO of your business and the CFO. Lead your finances as you lead your business.
Remember, CASH is KING, so you need to know where you are at all times.

Creating simple, easy baby step habits opens the door to new possibilities for you and your business.
Get in to action, invest in yourself and your business. Purchase the weekly cash flow management tool and get cracking on managing your cash. If you have any questions please leave below or e-mail me at d.rosenfelt@cfomadeeasy.com
Warmly -
Debbie Rosenfelt
Chief Heart Officer

Tuesday, August 7, 2012

PURPOSE IS A GUIDING LIGHT . . . . .

"A #2 pencil and a dream can take you anywhere." ~ Joyce Myers

I am an avid reader of the Science of Mind magazine. Each message speaks to my heart and soul. Below is one daily reading I want to share with you.
Are you, YES YOU, moving forward with discovering your purpose?  Is your heart and soul nudging you?  Whatever that looks like for you.
Just a quiet little reminder. Enjoy!

Purpose
Sometimes, it is difficult to figure out purpose.  Too often, friends are willing to tell you what they think your purpose is, especially when it serves them. I have found something interesting about purpose: all I need to do is decide what my purpose is and be 180 degrees away from it. Once you set an intention to find your purpose, however, the universe will conspire to guide you. The only thing you can do wrong is to do nothing.
Purpose is a guiding light. You must not forget your purpose, but don't allow your purpose to tether you. Choose a purpose, and don't be attached to having it be the right one. Choose nothing, and the universe knows you are not yet willing to play. (SOM, August 4, 2012)

So, are you playing? or are you not yet willing to play? Share your passion, your purpose below.  . GET IT OUT!.  . Scream it to the world. .  we are waiting to hear your voice. Your soul is waiting for you to play.

Warmly -

Debbie Rosenfelt
Chief Heart Officer

Wednesday, August 1, 2012

BELIEVE IN YOU!

This morning as I was reading, I came across this short gentle reminder.

Notice and realize YOU are the CEO of your life and business and the CFO of your life and business.



Your strength and effectivness increase as you believe in yourself and your ability to grow from the experiences you have in life. Look upon challenges as opportunities to learn and apply your knowledge and your magical touch. ~ Doreen Virtue

Warmly -

Debbie
Chief Heart Officer
CFO Made Easy

Friday, July 27, 2012

FRIDAY'S STORY TO INSPIRE - Pick Up Your Oar And Start Rowing

Today's story is a heartwarming story, that just makes you think in more ways then one.  Keeping it light for you today.  This finance stuff can get really heavy.

An inquiry - what is your heart wanting for you today?










Enjoy!

Pick Up Your Oar And Start Rowing

My boss, two co-workers and I stood behind the hard plastic seats. We were in the front section, on the first-base line at Shea Stadium, home of the New York Mets. We were so close to the infield, there was a protective net over our heads. I was new to the New York City area and had never been to Shea Stadium. These were dream seats. My heart pounded with excitement.

We stood with our umbrellas held high. The rain beat down on everything around us. It bounced off the seats and quickly formed deep puddles on the cover protecting the field.

"Steve," I asked my boss, "How did you get such great seats?"

"They came from Ed at the office. His dad is a blind sports writer and has a long- standing relationship with the Mets and Yankees."

The game was called due to rain. We left the stadium disappointed. On the long subway ride back to Jersey City, I wondered about the man behind the seats. How could a man be blind and be a sports writer?

Years have passed since that rainy night. Old friends back in Canada often ask me, "Mike, have you gone to a baseball game in New York yet?"

I say to them, "I've been to a few, but let me tell you about the best seats I ever had but couldn't use."

Whenever this happens, the memory of that night comes flashing back. I wonder about the blind sports writer. What was his story?

It had to be special.

I sat at my computer one night. An email popped into my in-box. I didn't recognize the return address. The subject line said, "Inspirational SI article about my dad, Ed Lucas." I was curious.

I opened the email. It was from a gentleman sending me a clip of a story written by Steve Rushin for Sports Illustrated. It was a wonderful read about a special man. Through the article and the man who sent it to me, I learned the full story. The following is a synopsis:

Twelve-year-old Ed Lucas ran home from his school in Jersey City. It was October 3, 1951. He arrived in time to see Bobby Thomson win the pennant for his favorite team, the New York Giants.

After the game, Ed ran out to play ball with his friends. During the game, Ed was hit between the eyes by a line drive. The force of the blow detached both retinas, leaving Ed permanently blind.

Ed became depressed. His mother, Rosanna, took matters into her own hands and took Ed to a Newark, New Jersey men's store.

There, she introduced him to Phil Rizzuto, a part-time employee of the store and a Yankee star. Phil befriended Ed.

Rosanna wasn't done yet. She wrote the Giants Manager, Leo Durocher, about her son. Leo asked her to bring Ed to, what was then called, the Polo Grounds. On June 14, 1952, young Ed sat in the clubhouse with the members of the Giants. It was the beginning of a special relationship.

Ed enrolled in St. Joseph's School for the Blind in Jersey City. The nuns were demanding. Ed learned to make his bed and match his clothes. If he whined about being blind and not being able to do what other kids could, Sister Anthony Marie was quoted saying, "Isn't that a shame? We're all in the same boat here, Ed. Pick up your oar and start rowing."

Ed enrolled in university to study communication arts. He worked hard. He knew no other way. The nuns had made sure of that.

He graduated in 1962 and became a regular in the Shea and Yankee Stadium press boxes, where he interviewed the players. Years later, a young Mets rookie, Ron Swoboda, took Ed by the hand. Together they walked the warning track around the field. Ed traced his fingers along the outfield wall. His fingers, sensitive to reading Braille, seemed to read the history of the park. Every dent, scratch and chip he touched meant something to him.

Later that year, Ed married. He and his wife had two sons - Eddie and Chris. Sadly, at a very young age, their mother left forever. Ed had to raise his two sons alone. With the strength he learned years ago at St. Joseph's, Ed took on the task. He taught his sons to be strong.

It was not uncommon for the two young boys to see Billy Martin in their home. "Huge stars like Mickey Mantle would tell me my dad was their hero," Chris was quoted as saying.

Years later, a friend came to Ed and told him about a nurse, Allison Pfeifle, whose detached retina left her legally blind and unable to continue her profession. He asked Ed to speak to her.

Ed and Allison talked on the phone for many years before meeting in person. They were baseball fanatics and spent their first date at Shea Stadium.

On March 10, 2006, at Yankee Stadium, Allison walked from the dugout to home plate and became Ed's new bride.

With his two sons at his side, Ed started a new life, at the place he holds so dear, and with the woman who captured his heart.

Ed, now 68, was quoted saying, "Baseball took my sight, but it also gave me my life."

***********************

I sat in shock. Could it be? I mailed Chris back and told him about the seats we couldn't use that rainy night.

He confirmed, his father was the man who provided those unused seats. Chris told me later, "They are the first couple in the 80 year history of the stadium to have the honor of marrying there."

I finally knew the story. It was sure worth waiting for.

Michael T Smith

Michael lives in Caldwell, Idaho with his wonderful wife Ginny. He writes in his spare time and is completing a collection of his stories to be called, “From My Heart to Yours.” Michael writes inspirational stories in his spare time. To read more of Michael's stories or to contact him, go to Michael-Timothy-Smith Stories

For support e-mail me at d.rosenfelt@cfomadeeasy.com.

Warmly -

Debbie Rosenfelt
Chief Heart Officer
CFO Made Easy

Tuesday, July 24, 2012

BABY STEPS - STEP 2 OF A 4 STEP ACTION PLAN FOR MANAGING CASH


For a good twenty years, I managed cash daily, weekly, monthly and quarterly at the privately held companies I worked for.  Consistently working cash flow so we were prepared for anything.

Step two for managing cash is using a weekly cash management tool.
This is a 52 week spreadsheet that tracks cash flow going in and coming out of your bank accounts. General checking, payroll account (If you have a separate account) savings account, and line of credit. In addition, this spreadsheet tracks accounts receivable, account payable and any credit card debt you may carry. 
Using this tool will have you looking at your accounts consistently and allows you to manage and plan, when you need to borrow from a line of credit, pay down the line, and or transfer money into savings.
We have a savings account for the gym and we sock $500 each month to cover the semi-annual real estate property taxes.  In addition, if there is a little cash left over we will put additional funds aside to cover new equipment for the gym.
You can purchase the weekly cash management tool to your right for $175, equal to $3.37 a week, which is equivalent to less than one Grande latte.
Why manage cash weekly? This is the path that provides knowledge and direction for your financial goals for your business. This is so you see where you have been, know where you are and plan where you are heading at all times. Knowledge is power. Mapping out cash coming in and going out weekly, allows you to see and plan what is needed.

A question I am constantly asked - Why do I need to manage cash flow daily when I use QuickBooks.?
Great question - the answer - CASH is KING. It is the lifeblood of every business. If you don't manage the cash coming in from accounts receivable and going out, accounts payable you run the risk of putting yourself out of business.  When you don't manage sales and accounts receivable you run the risk of missing income. (See previous post REVENUE PATROL ALERT ) If you are not managing your expenses. i.e. accounts payable you can run the risk of negative circumstances where you have to scramble.  The numbers are only information, with that information, you make choices and decisions how to move forward.
A short story about cash flow. Back in 2008 I was working with a company that sold goods wholesale to large retailers.  There was one company that we had to constantly monitor as there were rumbles of bankruptcy in the air. Frightening, especially when there was over $500k in outstanding receivables. They continued to make promises to pay, however at the end of June we were notified they filed for bankruptcy protection.
The good news, we had one advantage, our product the bankrupt business was selling, was their best seller. They needed our product.  I immediately created a letter to the President of the bankrupt company stating all sales will be paid for in advance by a wire. The President agreed. How did we do with cash flow? The cash sales from the bankrupt company provided cash in advance and funded our growth as the business grew 74%that year.  You need cash to grow.
Your business will fail with poor cash flow management, so why run the risk?
Create that new muscle, a new habit and learn how to work your cash flow differently.  As I shared in Step One, Cash happens right now, in this very moment when you receive a payment or are purchasing goods or services. Working cash daily and weekly forces you to look and plan.  You are the CEO of your business and the CFO. Lead your finances as you lead your business.
Remember, CASH is KING, so you need to know where you are at all times.

Creating simple, easy baby step habits opens the door to new possibilities for you and your business.
Next is step three - Cash Flow Management - Planning and mapping out sales i.e accounts receivable, expenses, i.e. accounts payable and credit card debt weekly.
Get in to action, invest in yourself and your business. Purchase the weekly cash management tool and get cracking on managing your cash. If you have any questions please leave below or e-mail me at d.rosenfelt@cfomadeeasy.com

Warmly -

Debbie Rosenfelt
Chief Heart Officer.

Saturday, July 14, 2012

STOP Guessing and START Creating - Revenue

For the last few weeks I have been creating revenue projections for entrepreneurs. So I am introducing this fun transformation strategy session to YOU -  

STOP guessing and START creating Revenue with direction and purpose.

Schedule a 60-90 minute energizing transformational strategy breakthrough session and;
  • Discover the hidden income potential for your business.
  • Uncover if you are spending 70% of your time on the least profitable products.
  • Recognize how prices impact your happiness and revenue goals.
  • Gain clarity on where you should concentrate marketing dollars
  • Feel inspired and empowered! YOU will reveal where your business could grow.
What more could you want?  Gain clarity and direction. Learn where to concentrate your most precious time on the most profitable products.
This will be a fun, energizing 60-90 minutes.
Step 1 - Click on the link to schedule an energizing transformational Revenue strategy session.
Transformational Revenue Call

Step 2 - Click on the drop down box to your right and select Revenue Projections.
Step 3 - Send me a list of products and prices two days before on strategy session. I will prepare the revenue projections with your information.
Step 4 - After our session, you will have projections for the balance of 2012 AND you will  have the revenue projections tool for you to create 2013 revenue projections in October/November.  If you want support for 2013 projections, support is here.
Below are testimonials from entrepreneurs sharing the transformation impact creating revenue projections.
If you have any questions - feel free to e-mail me at d.rosenfelt@cfomadeeasy.com.


Warmly -
Debbie Rosenfelt
CFO Made Easy

Testimonials
It WAS a rocking session. . . "Once I mastered the essentials, Debbie inspired me to plan more boldly for some pricing model changes I'd been contemplating and now the value of what I provide to clients is in alignment and so is my cash flow! I am thinking bigger picture, while confidently knowing my financial foundation is rock solid." Kristen Hemingway Hemmingway Strategies LLC

In just one hour, my financial coach was able to help me identify that I'm spending 70% of my time on the least profitable area of my business and only 30% of my time on the highest potential profit center.  That clarity was able to instantly help me switch my marketing and roll out strategy to pull resources from one area and reallocate them to another.  Just one hour of the clarity changed my entire business model!  Cindy Ratzlaff BrandYOU
As I worked with Debbie Rosenfelt quite a few things changed for me.  First was that I became very clear on my value, my real value, and how I value my time. Then I became clear on what I do and don’t want to do; what I want to offer to my clients and, most important, what I don’t want to offer.  This was a huge revelation to me and a very important part of the process.  With her wonderful insight and encouragement I was able to refine how to organize my product offerings and how to price them. Liz Byrne Loving Your Story