Showing posts with label Tranformational. Show all posts
Showing posts with label Tranformational. Show all posts

Tuesday, July 24, 2012

BABY STEPS - STEP 2 OF A 4 STEP ACTION PLAN FOR MANAGING CASH


For a good twenty years, I managed cash daily, weekly, monthly and quarterly at the privately held companies I worked for.  Consistently working cash flow so we were prepared for anything.

Step two for managing cash is using a weekly cash management tool.
This is a 52 week spreadsheet that tracks cash flow going in and coming out of your bank accounts. General checking, payroll account (If you have a separate account) savings account, and line of credit. In addition, this spreadsheet tracks accounts receivable, account payable and any credit card debt you may carry. 
Using this tool will have you looking at your accounts consistently and allows you to manage and plan, when you need to borrow from a line of credit, pay down the line, and or transfer money into savings.
We have a savings account for the gym and we sock $500 each month to cover the semi-annual real estate property taxes.  In addition, if there is a little cash left over we will put additional funds aside to cover new equipment for the gym.
You can purchase the weekly cash management tool to your right for $175, equal to $3.37 a week, which is equivalent to less than one Grande latte.
Why manage cash weekly? This is the path that provides knowledge and direction for your financial goals for your business. This is so you see where you have been, know where you are and plan where you are heading at all times. Knowledge is power. Mapping out cash coming in and going out weekly, allows you to see and plan what is needed.

A question I am constantly asked - Why do I need to manage cash flow daily when I use QuickBooks.?
Great question - the answer - CASH is KING. It is the lifeblood of every business. If you don't manage the cash coming in from accounts receivable and going out, accounts payable you run the risk of putting yourself out of business.  When you don't manage sales and accounts receivable you run the risk of missing income. (See previous post REVENUE PATROL ALERT ) If you are not managing your expenses. i.e. accounts payable you can run the risk of negative circumstances where you have to scramble.  The numbers are only information, with that information, you make choices and decisions how to move forward.
A short story about cash flow. Back in 2008 I was working with a company that sold goods wholesale to large retailers.  There was one company that we had to constantly monitor as there were rumbles of bankruptcy in the air. Frightening, especially when there was over $500k in outstanding receivables. They continued to make promises to pay, however at the end of June we were notified they filed for bankruptcy protection.
The good news, we had one advantage, our product the bankrupt business was selling, was their best seller. They needed our product.  I immediately created a letter to the President of the bankrupt company stating all sales will be paid for in advance by a wire. The President agreed. How did we do with cash flow? The cash sales from the bankrupt company provided cash in advance and funded our growth as the business grew 74%that year.  You need cash to grow.
Your business will fail with poor cash flow management, so why run the risk?
Create that new muscle, a new habit and learn how to work your cash flow differently.  As I shared in Step One, Cash happens right now, in this very moment when you receive a payment or are purchasing goods or services. Working cash daily and weekly forces you to look and plan.  You are the CEO of your business and the CFO. Lead your finances as you lead your business.
Remember, CASH is KING, so you need to know where you are at all times.

Creating simple, easy baby step habits opens the door to new possibilities for you and your business.
Next is step three - Cash Flow Management - Planning and mapping out sales i.e accounts receivable, expenses, i.e. accounts payable and credit card debt weekly.
Get in to action, invest in yourself and your business. Purchase the weekly cash management tool and get cracking on managing your cash. If you have any questions please leave below or e-mail me at d.rosenfelt@cfomadeeasy.com

Warmly -

Debbie Rosenfelt
Chief Heart Officer.

Saturday, July 14, 2012

STOP Guessing and START Creating - Revenue

For the last few weeks I have been creating revenue projections for entrepreneurs. So I am introducing this fun transformation strategy session to YOU -  

STOP guessing and START creating Revenue with direction and purpose.

Schedule a 60-90 minute energizing transformational strategy breakthrough session and;
  • Discover the hidden income potential for your business.
  • Uncover if you are spending 70% of your time on the least profitable products.
  • Recognize how prices impact your happiness and revenue goals.
  • Gain clarity on where you should concentrate marketing dollars
  • Feel inspired and empowered! YOU will reveal where your business could grow.
What more could you want?  Gain clarity and direction. Learn where to concentrate your most precious time on the most profitable products.
This will be a fun, energizing 60-90 minutes.
Step 1 - Click on the link to schedule an energizing transformational Revenue strategy session.
Transformational Revenue Call

Step 2 - Click on the drop down box to your right and select Revenue Projections.
Step 3 - Send me a list of products and prices two days before on strategy session. I will prepare the revenue projections with your information.
Step 4 - After our session, you will have projections for the balance of 2012 AND you will  have the revenue projections tool for you to create 2013 revenue projections in October/November.  If you want support for 2013 projections, support is here.
Below are testimonials from entrepreneurs sharing the transformation impact creating revenue projections.
If you have any questions - feel free to e-mail me at d.rosenfelt@cfomadeeasy.com.


Warmly -
Debbie Rosenfelt
CFO Made Easy

Testimonials
It WAS a rocking session. . . "Once I mastered the essentials, Debbie inspired me to plan more boldly for some pricing model changes I'd been contemplating and now the value of what I provide to clients is in alignment and so is my cash flow! I am thinking bigger picture, while confidently knowing my financial foundation is rock solid." Kristen Hemingway Hemmingway Strategies LLC

In just one hour, my financial coach was able to help me identify that I'm spending 70% of my time on the least profitable area of my business and only 30% of my time on the highest potential profit center.  That clarity was able to instantly help me switch my marketing and roll out strategy to pull resources from one area and reallocate them to another.  Just one hour of the clarity changed my entire business model!  Cindy Ratzlaff BrandYOU
As I worked with Debbie Rosenfelt quite a few things changed for me.  First was that I became very clear on my value, my real value, and how I value my time. Then I became clear on what I do and don’t want to do; what I want to offer to my clients and, most important, what I don’t want to offer.  This was a huge revelation to me and a very important part of the process.  With her wonderful insight and encouragement I was able to refine how to organize my product offerings and how to price them. Liz Byrne Loving Your Story